About this course

This course dives into Amperity journeys, a powerful way to create personalized customer experiences that go beyond simple campaigns. It explores how journeys differ by allowing for dynamic, multi-step interactions that adapt to customer behaviors and attributes. You'll learn how to design these journeys using a drag-and-drop editor, setting up specific entry and exit points, and crafting different paths for various customer groups. The course also covers how to sequence actions like sending data to other systems, introducing delays, and branching based on customer traits.