Creating and Launching a Campaign

About this course

Campaigns in Amperity are used to send Segments to other systems. This course begins with an overview of the Campaigns page, including some best practices on managing and organizing campaigns. Then the course covers configuring the different elements of a campaign, including sub-audiences, A/B testing, and default attributes. The course finishes with a look at how to test campaign delivery.

After taking this course you should understand the basics of campaign management and configuration.

Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6