About this course

This lesson focuses on Orchestration Groups, a key feature in Amperity for automating the delivery of processed customer data. Similar to "courier groups" that manage data ingestion and processing, orchestration groups allow for batching multiple data deliveries together and defining their precise schedule or trigger. The lesson demonstrates how to set up an orchestration group within Amperity, giving it a name and selecting its automation trigger. Individual data orchestrations are then added to this group, effectively nesting them within the defined automation logic. This powerful capability ensures that refined customer data, like segments for marketing campaigns, is delivered efficiently and consistently to its various destinations, completing the end-to-end data processing and activation cycle.