Amperity author icon

Amperity Team

Resources featuring Amperity Team

A line graph going up and to the right on a red and teal quadrant

Blog

Sep 26

Not Planning for Black Friday and 2024 Yet? (Yikes.)

Dig into strategies and tactics to help you have a successful 2023 holiday (and get a headstart on 2024)

Read blog
Graphic of screen with alert: "Do you accept that your 3P cookies are going away?"

Blog

Aug 14

Navigating the deprecation of third-party cookies: The future is already here

Discover the strategies for thriving in the post-cookie era. Learn how to navigate challenges by embracing first-party data.

Read blog
Dots and lines shooting off to the right

Blog

Jul 18

Unlocking First-Party Data

Everything you wanted to know about first-party data - what it is, and how to make it an competitive asset for your business

Read blog

Blog

Jul 11

You Can't Maximize ROAS in the Dark

Learn what's behind the pain you're feeling in your paid media strategy and how a strong data foundation can help.

Read blog
Graphic depicting insights and analytics: orbs of plus symbols and bar graphs overlapping concentric circles.

Blog

Jun 8

Understanding and Improving Average Order Value (AOV)

Learn about what AOV is, why it's important, and how to improve it to boost your business.

Read blog
Illustration of woman at checkout counter

Blog

Jun 1

Key Use Cases for a Customer Data Platform

Learn more about the ways a CDP can help Marketers, Analysts, and IT teams turn customer data into business value.

Read blog
Generic pattern of multiple crossing circles

Blog

Jun 1

CDP vs. CRM, What's the Difference?

Clarifying two key acronyms in the customer data space.

Read blog

Blog

May 3

Lookalike Audiences: Basics & Benefits

Find & reach more customers like your existing best customers by starting with accurate, comprehensive customer profiles.

Read blog

Blog

Apr 4

Everything You Wanted to Know About Customer Lifetime Value (CLV) and Lifetime Value (LTV)

Explore how maximizing Customer Lifetime Value (CLV) drives growth. Uncover key strategies to enhance customer loyalty and boost profitability.

Read blog
Celebrating women in leadership: Amy Pelly, CFO at Amperity

Blog

Mar 29

Amperity Female Leadership Series: Amy Pelly

How Amperity CFO Amy Pelly's journey brought her to where she is today, and advice she'd give her younger self.

Read blog