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Amperity Team

Amperity Team

Resources featuring Amperity Team

The 3 steps for modern customer loyalty

Blog

Apr 9

The Three Essential Steps for Modern Customer Loyalty

Modern loyalty requires more than points: it demands unified data, real-time personalization, and predictive intelligence across enrollment, activation, and cultivation.

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Graphic depicting insights and analytics: orbs of plus symbols and bar graphs overlapping concentric circles.

Blog

Mar 26

The Hidden Cost of Bad Customer Data (And How to Measure It)

Bad customer data costs more than you think. Learn how to measure wasted spend, missed revenue, and AI readiness gaps with this four-part framework.

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Red background with data dot pattern

Blog

Mar 18

Your Data Scientists Were Hired to Build Models. They're Cleaning Spreadsheets Instead.

Data science teams spend half their time or more preparing data instead of analyzing it. The cost goes far beyond salaries.

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The stage at Amplify, Amperity's annual summit. In the foreground, someone in the audience is taking a photograph or video of what's happening on stage, because they are so engaged.

Blog

May 28

Amplify 2024 Recap: AI, Paid Media, and the Lakehouse CDP

A day of conversation and inspiration around the future of customer data.

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Graphic depicting personalization: a white orb transitioning to a user icon

Blog

Jul 11

You Can't Maximize ROAS in the Dark

Learn what's behind the pain you're feeling in your paid media strategy and how a strong data foundation can help.

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Segment audiences for insights & predictions graphic

Blog

May 6

Understanding Customer Segmentation: A Key to Enhanced Marketing Strategy

Delve into customer segmentation to enhance your marketing strategy. Understand different types, the role of AI, ethical considerations, and more.

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Graphic depicting insights and analytics: orbs of plus symbols and bar graphs overlapping concentric circles.

Blog

Apr 4

Everything You Wanted to Know About Customer Lifetime Value (CLV) and Lifetime Value (LTV)

Explore how maximizing Customer Lifetime Value (CLV) drives growth. Uncover key strategies to enhance customer loyalty and boost profitability.

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Customer Spotlight: Francois Ascani at First Hawaiian Bank

Blog

Aug 24

Customer Spotlight: François Ascani from First Hawaiian Bank

François Ascani is using Amperity at First Hawaiian Bank to quantify the halo effect of marketing campaigns.

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Inc 5000: Amperity in America's Fasted-Growing Private Companies

Blog

Aug 17

Amperity Debuts at #360 on Inc. 5000

Amperity ranked #360 in our debut on the Inc. 5000 Fastest-Growing Private Companies in America.

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Vickie Chang, Alaska Airlines

Blog

Jul 1

Customer Spotlight: Vickie Chang from Alaska Airlines

See how Vickie Chang from Alaska Airlines uses Amperity to make the most of their customer data

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