Joyce Gordon

Head of Generative AI, Amperity

Resources featuring Joyce Gordon

Illustration of hand holding a small green gift box

Blog

Jan 29

Looking Ahead to the Next Holiday Season with More Personalized Marketing Content

How Databricks enables retailers to build more personalized and specific marketing content, combining customer data from Amperity and generative AI.

Read blog

Three images of the same fleece pullover, each with a different AI-generated product description. An AI lightning-sparkle (larkle) glimmers around them showing the technomagical influence of generative AI.

Blog

Sep 9

Building a Generative AI Workflow to Create More Personalized Marketing Content

A step-by-step example using Databricks Data Intelligence Platform, Amperity Customer Data Platform, and an AI model to create customized content at scale.

Read blog

A splitscreen image with marketers planning strategy on the left side and a shopper engaging with a tablet on the right side. The line splitting the image is a purple AI sparkle (actually Amperity's version, the lightning sparkle or "larkle"), indicating that AI is the mediating layer between brands and customers.

Blog

Jul 2

Brands Will Need to Adapt in the Era of AI Gatekeepers

When customers spend more time with AI assistants than with businesses, every direct brand interaction will count even more.

Read blog

Joyce of Amperity and Logan of Slalom sitting onstage at Amplify Summit.

Video

Amplify: Generative AI: The New Rules of Engagement

Discover how forward-thinking brands are reimagining their workforce and customer engagement to grow in exponential lockstep with Generative AI.

Watch now

Blog

Mar 19

Practical Steps to Getting Started with Gen AI for Marketing

A small-scale start now is better than an ambitious plan later.

Read blog

Person facepalming while another hand types on a keyboard

Blog

Feb 6

Why Your AI for Marketing Won't Work

Generative AI can only offer next-level personalization if it's based on accurate, comprehensive customer data.

Read blog

On-demand Webinar

Unleash the Potential of AI and Elevate Customer-Centric Marketing

The potential transformative impact of AI on customer-centric marketing, and what it takes to make it work.

Watch now

Blog

Nov 16

Making Gen AI Work for Marketing Starts with Another Kind of AI

AI-powered processes under the hood level-up the output of Generative AI and fuel sophisticated marketing strategy.

Read blog