Making Gen AI Work for Marketing Starts with Another Kind of AI

Person facepalming while another hand types on a keyboard

Why Your AI for Marketing Won't Work

Three images of the same fleece pullover, each with a different AI-generated product description. An AI lightning-sparkle (larkle) glimmers around them showing the technomagical influence of generative AI.

Building a Generative AI Workflow to Create More Personalized Marketing Content

Practical Steps to Getting Started with Gen AI for Marketing

A splitscreen image with marketers planning strategy on the left side and a shopper engaging with a tablet on the right side. The line splitting the image is a purple AI sparkle (actually Amperity's version, the lightning sparkle or "larkle"), indicating that AI is the mediating layer between brands and customers. 

Brands Will Need to Adapt in the Era of AI Gatekeepers

Joyce of Amperity and Logan of Slalom sitting onstage at Amplify Summit.

Building a Generative AI Workflow to Create More Personalized Marketing Content

Brands Will Need to Adapt in the Era of AI Gatekeepers

Amplify: Generative AI: The New Rules of Engagement

Practical Steps to Getting Started with Gen AI for Marketing

Why Your AI for Marketing Won't Work

Unleash the Potential of AI and Elevate Customer-Centric Marketing

Making Gen AI Work for Marketing Starts with Another Kind of AI

Joyce Gordon

Resources featuring Joyce Gordon

Building a Generative AI Workflow to Create More Personalized Marketing Content

Brands Will Need to Adapt in the Era of AI Gatekeepers

Amplify: Generative AI: The New Rules of Engagement

Practical Steps to Getting Started with Gen AI for Marketing

Why Your AI for Marketing Won't Work

Unleash the Potential of AI and Elevate Customer-Centric Marketing

Making Gen AI Work for Marketing Starts with Another Kind of AI