Former Chief Marketing Officer, Amperity
Blog
Jul 22
Building a Customer 360 is not as simple as bringing customer data together into one system.
May 20
Consumers today expect a high degree of personalization in their interactions with brands.
Jun 23
Replacing your Data Service Provider with a Customer Data Platform can be the right choice for building your brand's single customer view.
Jan 3
Whether you love or hate Amazon, all brands have something to learn from the megacorp’s approach to customer data and experiences.
Are you a retailer looking to expand your personalized marketing programs? If so, read through these must-do and quick-to-implement initiatives.
When people have a great experience with your brand they tell their friends, family, etc. The happiest of customers will amplify their appreciation
For retail marketers, one of the most potent techniques to drive revenue is personalization. Find out the personalization pricing effects in our blog post.
If the customer data you’re using is sparse, duplicative, erroneous, or incomplete, your campaigns will miss the mark.
Jan 2
Here are some questions to ask and areas to explore as you consider your next steps in evaluations a CDP.
Oct 18
