Former Chief Marketing Officer, Amperity
Blog
Jul 22
Building a Customer 360 is not as simple as bringing customer data together into one system.
May 21
Executives tell us that despite months of work, consultants, & heroic efforts by IT teams, they still lack the single view they set out to achieve.
May 20
Consumers today expect a high degree of personalization in their interactions with brands.
Jun 23
Replacing your Data Service Provider with a Customer Data Platform can be the right choice for building your brand's single customer view.
Apr 6
Retail brands gained a surge of new, anonymous customers during COVID-19. Three steps to identify who they are and turn them into long-term loyal shoppers.
Mar 12
What exactly does a top-notch customer data foundation look like? Find out in our blog post.
Feb 25
Knowing your customers is hard. They share data during nearly every interaction with your brand, yet making sense of that data is riddled with complexity.
Jan 27
Clarify the identity resolution and device graph terminology and find the right technology solution for your marketing needs.
To serve your customers, you need to make sense of all this data, across systems, day in and day out.
Jan 3
If the customer data you’re using is sparse, duplicative, erroneous, or incomplete, your campaigns will miss the mark.
