Former Chief Marketing Officer, Amperity
Blog
Mar 12
What exactly does a top-notch customer data foundation look like? Find out in our blog post.
Feb 25
Knowing your customers is hard. They share data during nearly every interaction with your brand, yet making sense of that data is riddled with complexity.
Jan 27
Clarify the identity resolution and device graph terminology and find the right technology solution for your marketing needs.
Jan 24
How should you approach the challenges associated with customer identity resolution for marketing and operational use cases that result in the best outcomes?
Jan 3
In a perfect world, we marketers would know everything there is to know about our customers.
Jan 2
Brands need an accurate view of customers and then how they intersect with group-based identities, purchases and more.
Here are some questions to ask and areas to explore as you consider your next steps in evaluations a CDP.
Gone are the days when marketers could ignore customer data, leaving it to the murky and confusing realms of analysts and IT.
Jan 1
In our blog post we analyze why first party data is your most important investment now and in the future.
Dec 5
We built an easy way for brands to make changes without disturbing regular operations.
