Sam Malissa

Three Ways to CDP

The question now is not whether to use a tech solution but which one.

Five Ways Data Warehouses and Data Lakes Get Better With a CDP

While centralized data storage systems are great ways to keep data together, they don’t organize and cleanse the data so that you can make the most of it.

Filling the Third-Party Cookie Void with First-Party Data

While ad tech companies devise potential solutions, brands have the best answer right at their fingertips

Third-Party Cookie Are Going Away — What Will It Look Like?

What will it look like now that third party cookies are going away and first party cookies are staying? Find out in our article.

Data Flow Can Make or Break a CDP — Here’s What You Need to Know

Transforming your business with customer data only happens if you can move that data exactly where you need it.

How Executives at Consumer Brands are Responding to Coronavirus

Incremental Measurement: The Next Evolution in Attribution

Some of the more sophisticated brands are using incremental attribution measurement, a method that compares results from a test group and a control group.

Power Up Your Attribution with Predictive CLV

Once you have a clear view of each individual customer, you can start to think about predictive attribution more strategically.

7 (More) Must-Read Articles on Digital Transformation

Here's what caught our eye recently in the digital transformation space.

4 Challenges to Getting a Customer 360 Right

There are some critical technical challenges to contend with, and coming up short on can completely derail achieving that elusive Customer 360.