Better identity, better outcomes everywhere.
Customer context you own
Reach more customers and own the relationship. Your identity is built from your first-party data, not rented from a third-party broker graph.
Purpose-built identity
Marketing reach, analytics consistency, and operations precision. Amperity builds purpose-built customer graphs on the same data, each tuned to a team's specific job.
Adaptive by design
Consistent day to day. Transparent and auditable. See what changed when your data reveals a new connection.
Power every experience
Personalize with confidence, improve measurement, and enable AI with trusted customer identity.
Why the world's most recognized brands choose Amperity for Identity Resolution.
Less manual work. More accurate profiles.
Maintaining hand-coded rules for every possible match scenario doesn't scale. Amperity uses explicit rules where the match is certain and AI scoring where it isn't, so your team spends less time maintaining logic and more time acting on profiles they can trust.
Identity that scales across teams without breaking governance.
Most identity graphs trade flexibility for control. Amperity builds independent, purpose-built graphs on a single governed foundation, so each team gets the profile accuracy their work demands without creating data silos, duplicating governance risk, or rebuilding from scratch every time needs change.
First-party identity that updates as your customers do.
Third-party graphs refresh on someone else's schedule. Amperity builds identity from your own first-party data and updates it in real time as new signals come in, so your profiles reflect what's true right now, not what was true at the last batch sync. Where third-party data adds useful signal, you can bring it in, but your data drives the foundation.
Identity that learns. Experiences that improve.
Static graphs degrade as customers change. Amperity continuously adapts, surfacing new connections and correcting profiles as new data arrives. The result is more accurate personalization, better-trained AI models, and analytics that reflect what your customers actually look like right now.
Your data stays put. Your identity graph gets better.
Other platforms need your data in their environment before they can do anything with it. Amperity runs zero-copy on your existing Databricks or lakehouse compute, so identity resolution improves your customer profiles without moving a single record out of the environment you already govern and trust.
Real outcomes from brands running Amperity identity at scale
Explore more of the Amperity platform
Platform
Intelligence & Decisioning
Trusted profiles become predictions, recommendations, and next-best actions your team can actually act on.
Platform
Profiles
See how every signal comes together into a trusted profile every team and every AI tool can act on.
Platform
Real-Time Activation
Reach every channel and every AI tool your team runs, the moment a customer's ready to act.
