Seattle Sounders FC Builds a Holistic View of their Fans

How the Seattle Sounders used Amperity to better connect with their fans

The Seattle Sounders team wanted to make the fan experience outside the stadium as meaningful as watching a great match inside the stadium. To do so, they needed to know:

• How fans interacted with every touchpoint

• Their fan's unique motivations, needs, and preferences

To bring this vision to life, they brought in Amperity, whose platform uses machine learning and cloud-scale to manage customer data completely, accurately, and at scale.