Video

Amplify: From Zero to Loyalty: The Path to Truly Knowing Your Customers

Insight from inside an ongoing digital transformation where customer data is powering creativity. Topics include:

  • The goal of knowing all your customers

  • Turning anonymous customers into known customers

  • Planning a roadmap for a digital and customer data strategy

  • Change management and proving CDP value

See all Amplify sessions.

Speakers

Steven Ellinson

Managing Director, Travel & Hospitality Solutions & Business Development, AWS

Dane Mathews

Dane Mathews

Chief Digital Officer, Taco Bell

Megan McDonagh

Former CMO, Amperity