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IDC MarketScape: Worldwide Retail Customer Data Platform Software Providers 2025 Vendor Assessment

Cover image for the IDC MarketScape: Worldwide Retail CDP 2025 Vendor Assessment

Amperity Named a Leader in the 2025 IDC MarketScape for Retail Customer Data Platforms

Recognized for identity resolution, AI innovation, and enterprise-scale data management

Amperity has been positioned in the Leaders Category of the 2025 IDC MarketScape for Worldwide Retail Customer Data Platforms. This recognition reflects our strengths in powering high-value retail use cases with patented identity resolution, GenAI-driven insights, and unified customer profiles.

What sets Amperity apart:

  • Multi-patented identity resolution to unify customer records across fragmented systems

  • Built-in predictive models for lifetime value, churn, product affinity, and event propensity

  • AI-native tools like AmpAI to democratize data access and enable nontechnical users to drive insight

  • A strong data governance framework supporting GDPR, CCPA, and consent management compliance

Retailers around the world are taking note. Brands like Brooks Running, Accent Group, JB Hi-Fi, Citizen Watch, and Dr. Martens rely on Amperity to:

  • Improve cross-channel engagement

  • Deliver personalized experiences

  • Make faster, smarter decisions using real-time data

Download the 2025 IDC MarketScape excerpt to see why Amperity was named a Leader.

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market.  The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name. 

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