Amplify: Putting Together a Composable CDP Faster and More Easily

We talked with Databricks about what’s needed to put together Customer Data Platform capabilities that actually work.

Our conversation unpacked the buzz around Composable CDP and explored how Amperity and Databricks work together to help brands make better use of their customer data.

Topics include:

• What a composable CDP is and isn’t

• The challenges of DIY CDP in solving the fundamental data problem

• Applications of generative AI in the customer data space

• The benefits of working with the right partners

See all Amplify sessions.