4 examples of better personalization powered by unified customer profiles
Customer experience tools are often working in silos, and the data feeding them is inaccurate and incomplete, leading to clunky interactions and botched personalization.
There's a better way. Unifying historical, transactional, online, and offline data creates rich profiles with loads of extra attributes for a more detailed understanding of the customer. Sending these comprehensive profiles to your tools in real-time powers personalization across channels that makes customers feel like you’re paying attention.
Check out the solution brief for examples of how Amperity unlocks more sophisticated marketing across four key use cases:
Email personalization
Web personalization
Customer care & clienteling
Event routing & retargeting