Amplify: The Future of Customer Data: Why moving from a DMP to a CDP and Data Clean Room is the only Path Forward
David Chan of Deloitte Digital explains the shift in usefulness of tech tools, what's coming next, and what you can do to adapt.
Topics include:
The changes taking place in the customer data landscape
The different ways companies are reacting to these shifts
How various tools will work together to deliver value
Practical tips for a DMP to CDP migration