Turn Customer Data Into a Growth Engine

Customer data has become one of the most valuable assets a business owns. The opportunity now is how to use it.

In this short video, Amperity’s Grace Metzger explains how brands can turn trusted customer data into new revenue streams, stronger media performance, and more control in a changing advertising landscape.

Watch the video to learn how customer data monetization works in practice.

What You’ll Learn in This Video

• What customer data monetization really means

• How brands are using first-party data to create new value

• Why trust, identity, and governance are essential

• How monetization fits into modern media and growth strategies

What Is Customer Data Monetization?

Customer data monetization is the practice of using first-party customer data to drive measurable value. That value can come from improving marketing performance, enabling second-party data partnerships, or supporting retail and commerce media strategies.

When customer data is accurate, unified, and privacy-safe, it becomes a revenue asset, not just a marketing input.

Why Customer Data Monetization Matters Now

Privacy changes and signal loss have reshaped digital advertising. Third-party data is less reliable, while demand for high-quality, permissioned audiences continues to grow.

Brands that can activate and share trusted customer data responsibly are creating new growth opportunities while improving the efficiency of their own marketing.

How Trusted Data Unlocks Monetization

Customer data monetization only works when the data is trustworthy. Unified customer profiles and resolved identity allow brands to:

• Build high-quality, privacy-safe audiences

• Support second-party and partner data use cases

• Power retail and commerce media networks

• Generate incremental revenue without compromising trust

This is how customer data moves from passive storage to active growth.