Fortune 500 Brand Unlocks 144% More Marketable Audience

A Fortune 500 fast-casual dining brand had millions of in-restaurant customers who they couldn’t understand or market to. This was because they paid with a credit card and the resulting data was sparse and impossible to unify with other systems. They also had a hidden identity problem. Read on to learn how the brand used Amperity to expand their marketable audience by 144% and built a truly accurate 360 view of all their customers.