Amperity for Analysts

Trusted customer context for every AI, analytics, and activation workflow

Transparent identity. Governed profiles. The foundation your AI initiatives are waiting on, and the lineage your organization can defend.

A POV image of a person handing their boarding pass to an airport gate agent. An alern notification on top reads "5:09pm, Upgraded to first class". The notification branches out to several other windows displaying the same information alongside charts and graphs.

Be ready for any question that comes your team’s way

Can this AI agent trust the customer context?

Today, the honest answer depends on which pipeline fed it, and which join logic resolved identity along the way. With Amperity, the same governed profile feeds every model, agent, and assistant, with lineage your team can show on demand. The question stops being "can we trust this?" and starts being "what should we build next?"

Can we explain how this profile was created?

Most teams can answer partially, after an investigation that pulls people off the AI roadmap. Stitch Scores trace every match category back to the data that produced it, so the question is answerable in minutes instead of weeks, by anyone who needs to know, without a forensic exercise across pipelines.

Do we need another custom pipeline for this use case?

Almost always, today. Every new request generates a new identity join, a new transformation, a new thing the team maintains. With one resolved foundation consumed across every workflow, new use cases inherit what's already there. The backlog stops growing faster than the team.

Is the same customer addressable in marketing, analytics, and AI?

Today, three systems often mean three different IDs for the same person, and three different versions of what they did last. Amperity resolves identity once, upstream of every tool, so marketing, analytics, and AI act on one customer instead of three approximations.

No model, dashboard, or agent is better than 
the customer data underneath it.

Teams keep rebuilding joins, reconciling definitions, and debating who the customer is, instead of delivering trusted data for the decisions and AI initiatives the business is waiting on.

One governed customer identity foundation, in the stack you already run

Governed Identity

A single customer identity across all source systems, with Stitch Scores that make every match category traceable. Lineage and ID graph transparency mean you can answer how any profile was built.

Window showing Amperity stitch matching two different records. A score analysis section shows the impact of each factor on the overall match.

What changes when the foundation holds

Same customer, same lineage, every system that needs it.

Identity that holds, across every source

One resolved customer across CRM, POS, ecommerce, loyalty, and apps. Every team works from the same person, every tool inherits the same identity, every match is traceable.

AI initiatives that actually ship

Models, agents, and assistants act on customer context that's complete, current, and governed. Your team stops fielding questions about data quality and starts delivering on the AI roadmap the business is waiting for.

Use cases that don't add to the backlog

A new request doesn't mean a new identity join. The foundation already serves it, and your team gets ahead of the queue instead of buried under it.

Governance and velocity, from the same foundation

Move faster on AI and prove control at the same time, because lineage, Stitch Scores, and ID graph transparency are built in, not bolted on.

Technical leaders who closed the gap

Two female models wearing vest-skirt sets and sunglasses against a desert landscape.

New Look: Governed Identity

Resolved 3.4M fragmented profiles and identified 24% more high-value customers. Addressability moved because identity did.

Woman and child on a flight looking at a meal held out by a flight attendant, with "Virgin Atlantic" logo overlaid.

Virgin Atlantic: Composable Architecture

VA connected Databricks to Amperity with zero-copy data sharing. 2M+ customer profiles unified across booking, loyalty, and complaints in under four days. Five use cases live within 90 days.

Wyndham Hotels & Resorts logo against image of resort

Wyndham Hotels & Resorts: AI-Ready Context

Wyndham unified profiles across 9,000 hotels, cutting data access from weeks to minutes. Business teams gained self-service segmentation. New loyalty enrollment drove $2.5M in incremental revenue and media costs dropped 35%.

Seattle Seahawks logo against photo of Seahawks fans cheering in a stadium.

Seattle Seahawks: Reduced Pipeline Debt

5,000 fans that previous methods missed entirely. 61.5% deduplication rate. Manual processing across three stadium systems replaced with a Snowflake connection that took three minutes to configure.

Questions technical leaders ask before they evaluate

Seamless integration into your existing stack

Evaluate your customer context foundation

See how your customer context foundation maps to your AI roadmap. Schedule a conversation with an Amperity solution consultant.