Turn customer data into profitable retail growth — in real time

Amperity is a Customer Data Cloud (CDC) that unifies customer data across multiple systems, allowing retail brands to create a single, accurate view of every customer, from their transaction history, purchase behavior, engagement by marketing channel and more. With Amperity, retailers can better identify and understand their customers and deliver hyper-personalized experiences, increase loyalty or purchase basket size, and ultimately improve customer experiences. But not just that, with Amperity, retailers begin fully optimizing their marketing operations by reducing acquisition costs, preventing ad or promotion wastage, and gaining true visibility on reach, engagement and conversion based on clarity from unified customer profiles and holistic reporting.

A unified profile turns anonymous interactions into personalized conversations. It allows you to:

• Recognize customers everywhere: Identify a returning shopper at the POS, even if they usually shop online or used a different credit card in the past. This allows store associates to acknowledge their loyalty status or apps to fully personalize based on a customer’s preferences.

• Personalize for known customers: Serve up suggested adjacent items for customers based on prior fashion choices, or personalize based on preferred colors, etc.

• Create seamless journeys: Once a customer buys a particular item, no longer send ads or messages of the same product item. Deliver omnichannel experiences and even bridge the divide between online and offline interactions.

Amperity provides a holistic campaign visibility that bridges the gap between online and offline acquisition efforts, as well as retailer loyalty programs. Most brands lose visibility when a customer moves from an ad click to a purchase. Amperity’s unified profiles link pre-purchase behaviors—like site visits, email clicks and online ads—to downstream POS transactions and even loyalty events. This allows retailers to not only identify high customer life-time value segments for loyalty campaigns, but optimize customer journeys based on channel and product performance in real-time.

Through continuous model training on fresh data, identity resolution, and validation against business KPIs, Amperity ensures predictive insights are reliable and can be directly applied to marketing, loyalty, and operational decisions.