Common use cases for retailers
Churn Prevention
Find out who is predicted to churn and when, determine what will entice them to stay, and communicate with well-timed, relevant messaging and product offers.
VIP cultivation & loyalty
Identify customers with the highest predicted lifetime value and provide highly personalized experiences that make top customers feel valued.
First-time buyer conversion
Find first time buyers’ personas and serve up a compelling welcome series tailored to their preferences.
High-value acquisition
Determine which channels, messages, and offers bring in the highest value customers and create lookalike audiences to find more prospects like your best customers.
Promotion optimization
Identify individual preferences, test into the optimal promotional tiers, and identify opportunities to pull back on promotions.
Increase basket size
Locate which categories, products, and trends resonate with key segments, determine individual predicted product affinities, and make targeted product messages to audiences.
Why Citizen Watch chose Amperity
"Some of the business folks who don't know SQL can easily build their segments — what's their value, purchase frequency — all within seconds."
Resources for retail
Reports, videos and thought leadership pieces about making your customer data work better for you.