Opportunities for Conversion Optimization
Resolve unauthenticated interactions
Amperity can ingest data from anywhere your customer interacts with your brand. Our iterative approach to a Customer 360 means each customer profile will evolve over time so a once unidentified interaction becomes a known customer.
Cultivate existing customers
Amperity's unique and more accurate approach to identify resolution combined with our "bring us all your messy data approach" to Customer 360 means we can serve as your direct link between first-party data and customer cultivation, ensuring you are reaching your customers with the right messaging, on the right channel at the right time.
Acquire new high-value customers
Amperity believes that you have no more powerful asset than your first-party customer data. We will help to harness that power and turn it into a measurable lift in new customer acquisition.
Turn customers into brand advocates
One of the strongest use cases of a golden customer record is moving your customer along the value curve, encouraging your best customers to become loyalty members and converting them into advocates.
“Amperity allows us to better understand our customers and put actionable insights into the hands of our teams to drive experimentation and activation, enabling us to personalize the critical touchpoints our brands have with our customers without the need for significant technology expertise or code."
Industry-leading identity resolution to create the only unified customer view
Best-in-class identity resolution to uncover anonymous activity
Over 45 machine learning algorithms to identify clickstream or transaction activity without PII (like device ID, cookie, or last four digits of credit card number)
Easy integration from over 200 widely-used systems
Tried-and-tested segmentation to give you a measurable edge
Segment lifetime value ensures you know what to spend and where to focus to acquire similar customers
Product affinity recommendations ensure you reach each customer with the product or service they’re most likely to want
Predicted churn likelihood ensures you’re able to reconnect with customers at risk of lapsing
