Why it's hard: enterprises need a collection of capabilities to power true omnichannel personalization
Unlocking data from silos
Customer signals span ecommerce, point-of-sale, service, and digital touchpoints — but without a common ID, brands struggle to connect the dots.
Resource-intensive segment building
Marketers need the right segments to drive personalization, but often depend on analytics or IT teams to build segments across fragmented systems, slowing time-to-market.
Lacking historical context
Without access to unified, long-term customer data, personalization efforts miss the mark.
Missing chances to measure and improve
When performance insights are hard to access, it’s nearly impossible to optimize campaigns or prove what’s working.
The Amperity approach to enterprise personalization
Customers expect personalization, and brands that stick to the the old ways of marketing around products or channels risk losing their most valuable customers.
Use rich, AI-powered customer profiles
Unify every touchpoint, from transactions to service, into a complete profile that tracks the customer journey and powers deeper insights with smarter activation.
Find high-performing audiences fast
Use GenAI and predictive models to quickly build and activate segments aligned to your goals — so every campaign lands smarter and scales faster.
Optimize what works, cut what doesn’t
See exactly where customers engage or drop off, so you can test, iterate, and invest in what drives performance.
“Amperity helped us put our guests at the center of our business. Our partnership has equipped our teams with access to customer insights and predictive analytics they can rely on, enabling them to deliver customer- centric journeys from pre- flight onwards, improving loyalty, retention, and revenue growth.”
