Paid Media is dying on the vine

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Illustration of barren branches and wilting flowers forming the word "ROAS", with a subtext "Where things are headed..."

Here’s what’s happening, and the fundamental shift you can make to bring return on ad spend back to life.

If your digital advertising isn't getting results like it used to, you’re not alone. Marketers are feeling the heat – and the systems and methods once used as a foundation for growth are now seeing return on ad spend wither.

Signs of trouble:

  • Addressable audiences are getting smaller

  • Customer insights are harder to find

  • Measurement is inaccurate (or impossible)

  • Data you need is privacy restricted or trapped in a silo

What's happening?

Rented third-party audiences are less and less effective.

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The solution

Data that you already own (“first-party data”) delivers better results.

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Take action

Here’s how to get started:

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See how Amperity can make your paid media initiatives bloom

Illustration of colorful floral blooms forming the word "ROAS".
Illustration of barren branches and wilting flowers forming the word "ROAS", with a subtext "Where things are headed..."
Amperity Paid Media Performance Calculator

See how unified first-party data can benefit your results

1

Monthly media spend (avg.)

Industry benchmark: 7% of avg. monthly revenue[1]

2

Current Return on Ad Spend (avg.)

Industry benchmark: 3x[2]

Amperity impact on total monthly ROAS

On average, Amperity customers see a 2x improvement in their ROAS

Current ROAS
$ 15,000,000
With Amperity (+100%)
$ 30,000,000

References[1]: Deloitte, Gartner [2]: Adacado [3]: AdExchanger

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Speak with an Amperity for Paid Media expert