Recap: Amplify 2021
Thank you from all of us at Amperity to everyone who made Amplify 2021 a success. It was a great chance to connect and learn as our speakers shared insights and inspiration around better knowing and serving the customer.
Winning the Race toward Business Growth & Customer-Centricity
Melanie Allen, SVP & CMO, Brooks Running Learn how Brooks Running has gone through a customer-centric transformation and put customer data at the heart of their marketing, analytics, customer service, and even operations.
Using Amperity CDP to Build the Customer 360 of Your Dreams
Brian Knollenberg, SVP Marketing, BECU Hear how the BECU team built a Customer 360 with Amperity that is powering insights and automating lifecycle touchpoints with their members along the customer journey.
Getting Measurable ROI on Your CDP Investment
François Ascani, VP & Data Scientist, First Hawaiian Bank Learn how a team of data scientists at First Hawaiian Bank uses Amperity to unleash their curiosity and find value in unexpected places.
Customer Insights to Fuel Your Multi-Brand Strategy with Advanced Analytics
Jack Bush, Global Consumer Analytics leader, Deckers Brands Hear about how the Deckers Brands Advanced Analytics Team uses Amperity to apply insight from customer data throughout the enterprise and empowers other teams across their brand portfolio to be more data-driven.
Product Update: Amperity 4.0
Chris Jones, Chief Product Officer, Amperity Learn more about how the latest release of Amperity brings speed, scale, personalization, and enhanced governance in the next evolution of the Customer Data Platform.
Enabling Growth Through a Modern TechStack
Alex Barocas, Partner and Associate Director, Personalization & Digital Marketing, BCG A modern TechStack is fundamental to best-in-class Data-Driven Marketing. BCG shares what it takes to deploy a CDP effectively and the value that comes from more effective acquisition and retention strategies.
Experience of Consent: Turning Market Forces into Positive Customer Experience
Robert Fuller, Managing Director, Customer Data Orchestration, Accenture Jeannette Kocsis, CRM Strategy Lead, Accenture Now that marketers have to navigate new state-level privacy regulations, third-party cookie deprecation, and iOS15 changes, they need to rethink how to build trust with customers. Hear from market leaders how leading brands are turning market forces into positive customer experiences.
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