Jack Bush, Global Consumer Analytics leader at Deckers Brands highlights his team's work to drive better business-decisions using first-party data. Watch the session to learn:
The importance of a platform that makes data clean, accessible, and easy to interpret across a variety of key stakeholders
The power of a C360 for teams to be able to analyze customer data at scale across brands and regions
The value of transparency of data to form the holistic view of the customer in order to build an automation of day to day tactics
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