July 30, 2020 | 2 min read

DICK’S Sporting Goods & Amperity Team Up

Enhanced Customer Data Foundation Will Help DICK’S Serve Its Customers Across All Channels & Touchpoints

Amperity & DICK'S Sporting Goods

We’re delighted and honored to officially welcome DICK’S Sporting Goods to the Amperity Community!

Our data athletes and customer success champions are ready to give their all to help DICK’S achieve a gold medal in serving their customers.

Below is the press release we circulated — thought we would share it here as well, and when you read it you can pretend you're a tech journalist ;)

SEATTLE, July 31, 2020 -- Amperity today announced DICK’S Sporting Goods is deploying Amperity’s leading Customer Data and Identity Platform to build a comprehensive 360-degree customer view that provides actionable insights. DICK’S Sporting Goods will integrate Amperity's best-in-class data management and customer analytics capabilities to enhance the company’s customer data foundation and customer experience in an effort to drive incremental revenue.

Working together, DICK’S Sporting Goods and Amperity will build a better customer data foundation that will:

  • Build more complete and accurate customer profiles.

  • Improve DICK’S Sporting Goods’ data quality, both in-store and across all digital touchpoints.

  • Allow DICK’S Sporting Goods to improve analytics, providing a more comprehensive understanding of the customer to inform strategic decision making.

"As with all brands today, DICK’S Sporting Goods is adapting to seismic and permanent changes in customer behavior and engagement," said Kabir Shahani, CEO of Amperity. "But what sets DICK’s apart is their forward-looking approach in establishing a customer data foundation that will yield both short and long-term business results. Their business is focused on inspiring athletes and outdoor enthusiasts to be their best—in other words, they are focused on people. Putting their customers first is exactly what Amperity is here to help them do.”

About Amperity

Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK'S Sporting Goods, BECU, Planet Fitness, and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit amperity.com or follow us on LinkedIn, X, Facebook and Instagram.