At Amperity, we’ve always believed that better data leads to better outcomes—for brands and the customers they serve. But getting that data right is deceptively hard. Especially when your goal is to build a truly complete picture of every customer, across all the disconnected systems and data sources that power modern business.
That’s why we’ve invested in solving the hardest part of customer data first: identity. And it’s why we continue to invest in deep, technical innovation today—with a growing portfolio of patents, peer-reviewed research, and practical breakthroughs that shape the future of customer data platforms (CDPs) and the broader Customer Data Cloud (CDC).
Why We Invest in IP
Innovation isn’t just something we talk about. It’s baked into the DNA of how Amperity was founded and how we continue to build today.
We solve the hardest problems first. Most CDPs start with marketing use cases. We started with the messy, complex identity challenge—the foundational layer that everything else depends on.
We attract top talent. Smart people love tough problems. Our commitment to publishing peer-reviewed research and filing patents helps us bring in some of the brightest engineers and data scientists in the industry.
We build for durable value. Innovation isn’t just for show—it’s how we deliver long-term scale, flexibility, and data insight that our customers can count on.
What We've Built: Patented Innovations in Action
From the start, Amperity has pioneered new ways to bring order and insight to customer data. Here are just a few examples of how our patented technologies are making a difference:
Stable Identity Resolution at Scale
Customer data is constantly in flux. People move, change emails, get married, create new accounts, and interact across devices and channels. Our patented identity resolution technology dynamically links these data points, even as they evolve—providing a real-time, always-current understanding of who your customers are.
Multiple Views of Identity
Sometimes you need high-confidence matches. Sometimes "good enough" is actually better—like when you're trying to expand audience reach. Amperity’s system can provide multiple, reconcilable levels of identity resolution—from deterministic to probabilistic—tailored to the use case at hand.
Safe, Seamless Workflow Evolution
Change is inevitable—but in most data environments, change can be risky. With our sandboxing technology, brands can safely test new workflows, incorporate new data sources, and evolve their data strategy without interrupting production. Once validated, those changes can be promoted with confidence.
These are more than features—they're the result of years of R&D, real-world learning, and formal innovation. Many are protected by patents or under review today.
Where You Can See Our Innovation
We don’t just file patents—we share our work with the world. Here are a few places where our research and breakthroughs are publicly available:
ACM SIGMOD Conference Proceedings – A leading venue for database innovation, where our team has published work on data deduplication and entity resolution.
Quantitative Marketing and Economics Journal – Research on the impact of identity resolution on marketing analytics, co-authored by Amperity’s data scientists.
Amperity’s Patents Page – An up-to-date listing of our granted and pending intellectual property.
What’s Next: The Future of Data Innovation
Our roadmap is filled with innovations designed to help brands stay ahead:
Incremental data integration across your ecosystem. Your CDP shouldn’t be a silo. We’re building capabilities that make it easier than ever to push clean, unified customer data into other platforms—quickly, reliably, and continuously.
Self-tuning machine learning models. Just like software, data science models need updates. Our patent-pending system ensures models retrain and redeploy automatically, without compromising data quality or performance.
Innovation that Drives Outcomes
We’re proud of our IP, but we don’t innovate for the sake of it. Everything we build is designed to help brands deliver smarter personalization, faster insights, and more meaningful customer relationships.
At the end of the day, we’re here to help you make better decisions—because your customers deserve it, and your business depends on it.