Improve IT Performance with Unified Data and Automation

Amperity is designed to sit on top of your existing data infrastructure. It connects directly to modern warehouses like Snowflake, BigQuery, and Databricks without replacing your core systems or duplicating data. Amperity models and activates data where it already lives, allowing teams to keep their current BI, orchestration, and analytics tools while layering identity resolution and activation capabilities on top.

Tech debt is minimized by reducing custom pipelines and manual data workflows. Amperity unifies fragmented customer data and automates identity resolution, removing the need for custom matching logic, brittle SQL jobs, and one-off scripts. With prebuilt connectors and a cloud-native architecture, teams can evolve their stack without heavy rework or long-term maintenance overhead.

Identity resolution at scale requires both deterministic and probabilistic matching. Amperity uses machine learning models that continuously retrain as new data enters the system, improving match accuracy over time. Teams can tune matching logic based on data quality, business rules, and risk tolerance, ensuring accurate identity resolution without relying on rigid ID keys.

Strong governance means controlling access at the attribute level and enforcing security policies by default. Amperity supports role-based access control, audit logging, encryption in transit and at rest, and SOC 2 compliance. Teams can restrict access to sensitive fields like PII while still enabling downstream analytics and activation use cases.

Amperity gives administrators fine-grained control over who can see and activate data. Access can be managed by table, field, or user role, making it easier to enforce internal policies and compliance requirements. Governance settings remain consistent across analytics and activation workflows, reducing risk and manual oversight.

Amperity automates common workflows like data ingestion, identity updates, and audience refreshes through scheduled jobs and event-based triggers. This removes the need for manual processes and custom orchestration, improving reliability while reducing engineering effort.

Amperity runs natively on platforms like Databricks and Snowflake, allowing teams to perform identity resolution and data modelling directly in their warehouse environment. This avoids unnecessary data movement and lets teams keep their existing transformation, monitoring, and governance tooling in place.