Our mission: To help every brand turn complex customer data into business value.

In 2016, longtime collaborators Derek Slager and Kabir Shahani set out to tackle the significant challenges brands faced with customer data. Throughout their careers they saw a gap between the massive amounts of data brands were collecting and the ability to create value from it. Conversations with leaders in technology, marketing, and operations revealed the main obstacle: trying to unify, refine, and democratize customer data using custom-code and rules-based methods.

The Amperity breakthrough came from embracing the reality that customer data is inherently messy. It always will be: people change their names and contact information; their behaviors and preferences evolve. By drawing on leading academic research and developing a machine learning-based approach designed for the uncertainty of customer data, the team found a way to ensure the continuous stability of an individual profile over time, providing the foundation of data quality to power any consumer business.