
blog
Mar 20
Building the Infrastructure for Personalization at Scale
Laying the groundwork for personalization at a mass scale, so every interaction feels like 1:1.

blog
Mar 18
Amperity's Revolutionary Approach to Enterprise-Scale Matching
Matching is the core of identity resolution. Learn how Amperity optimizes for enterprise data, tackling complex identity challenges.

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Mar 13
Getting the Most Out of Your Customer Data Vendor
Learn how to align your business goals with vendor strategies and start seeing more ROI from your customer data cloud.

blog
Mar 13
The Customer Identity Resolution Conundrum
Comparing traditional identity resolution approaches with Amperity's superior solution for connecting individuals across disparate data sources.

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Mar 11
Why Your Customer Data Initiatives Keep Failing
Identify the biggest pitfalls in your customer data strategy and what you can do about it to come out on top.

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Mar 7
Celebrating International Women's Day Through Our Core Values
Amperity's Head of People, Susan Hill, celebrates the many incredible women within the company.

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Mar 6
Stop Collecting Customer Data—Start Using It
It’s time to shift from accumulating data to activating data. Learn how to turn your customer data into a real business driver.

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Jan 29
Looking Ahead to the Next Holiday Season with More Personalized Marketing Content
How Databricks enables retailers to build more personalized and specific marketing content, combining customer data from Amperity and generative AI.

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Jan 25
Advertising Surpasses 1 Trillion Dollar Mark — Are You Measuring Impact Accurately?
Using durable, privacy-conscious identifiers to improve media performance and omnichannel measurement.

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Nov 22
In Digital Advertising, Focus On Reaching People Over Devices
Understanding how audience addressability and match rates are different (and why it matters).

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Oct 31
How AI Can Make Data Modeling So Much Faster
Building and maintaining a customer data asset that adds value to the business doesn’t have to be a slog of custom jobs.

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Oct 2
For Travel & Hospitality, a Loyalty ID is Not Enough
In order to understand customers and drive business results, brands need to account for more channels and touchpoints than the loyalty program alone.