Introducing the Customer Data Cloud from Amperity, where you can use AI to build and activate customer profiles in your data lakehouse.
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Introducing Amperity’s Customer Data Cloud

The new AI powered-infrastructure to help users organize and democratize customer data more easily than ever before.

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depiction of personalization at scale, shows one silhouette of a person connected to several rings which signify touchpoints on the customer journey

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Mar 20

Building the Infrastructure for Personalization at Scale

Laying the groundwork for personalization at a mass scale, so every interaction feels like 1:1.

illustration of an exact match found using static rules which yields duplicate records

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Mar 18

Amperity's Revolutionary Approach to Enterprise-Scale Matching

Matching is the core of identity resolution. Learn how Amperity optimizes for enterprise data, tackling complex identity challenges.

Cursor over "Objective Setting" label, next to "Quick Wins" and "Training & Adoption"

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Mar 13

Getting the Most Out of Your Customer Data Vendor

Learn how to align your business goals with vendor strategies and start seeing more ROI from your customer data cloud.

A graph depicting the connection strength of various identifiers (first and last name, email address, physical address) of one customer.

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Mar 13

The Customer Identity Resolution Conundrum

Comparing traditional identity resolution approaches with Amperity's superior solution for connecting individuals across disparate data sources.

Red triangle icons with exclamation icon over data grid

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Mar 11

Why Your Customer Data Initiatives Keep Failing

Identify the biggest pitfalls in your customer data strategy and what you can do about it to come out on top.

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Mar 7

Celebrating International Women's Day Through Our Core Values

Amperity's Head of People, Susan Hill, celebrates the many incredible women within the company.

User icons and lines indicating speed

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Mar 6

Stop Collecting Customer Data—Start Using It

It’s time to shift from accumulating data to activating data. Learn how to turn your customer data into a real business driver.

Illustration of hand holding a small green gift box

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Jan 29

Looking Ahead to the Next Holiday Season with More Personalized Marketing Content

How Databricks enables retailers to build more personalized and specific marketing content, combining customer data from Amperity and generative AI.

Hand holding magnifying glass to an incrementing bar chart, next to an icon "Ad".

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Jan 25

Advertising Surpasses 1 Trillion Dollar Mark — Are You Measuring Impact Accurately?

Using durable, privacy-conscious identifiers to improve media performance and omnichannel measurement.

A series of overlapping circles, suggesting different audience groups and the ability to target outreach.

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Nov 22

In Digital Advertising, Focus On Reaching People Over Devices

Understanding how audience addressability and match rates are different (and why it matters).

A man looking up in wonder at several screens that depict AI-powered tools to make customer data management more efficient and streamlined.

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Oct 31

How AI Can Make Data Modeling So Much Faster

Building and maintaining a customer data asset that adds value to the business doesn’t have to be a slog of custom jobs.

A traveler is served a drink in an airport lounge. The impression from the traveler's easy posture and happy demeanor is of a seamless experience where the traveler's expectations for a tailored experience are met.

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Oct 2

For Travel & Hospitality, a Loyalty ID is Not Enough

In order to understand customers and drive business results, brands need to account for more channels and touchpoints than the loyalty program alone.