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Why Innovation is a Critical Part of Amperity’s DNA

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Before AI Can Help, Your Customer Data Needs Fixing

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The New Customer Data Imperative: Turning Foundations into Value Recap

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Building the Infrastructure for Personalization at Scale

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Amperity's Revolutionary Approach to Enterprise-Scale Matching

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Getting the Most Out of Your Customer Data Vendor

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The Customer Identity Resolution Conundrum

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Why Your Customer Data Initiatives Keep Failing

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Stop Collecting Customer Data—Start Using It

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Looking Ahead to the Next Holiday Season with More Personalized Marketing Content

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Advertising Surpasses 1 Trillion Dollar Mark — Are You Measuring Impact Accurately?

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In Digital Advertising, Focus On Reaching People Over Devices

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How AI Can Make Data Modeling So Much Faster

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For Travel & Hospitality, a Loyalty ID is Not Enough

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Building a Generative AI Workflow to Create More Personalized Marketing Content

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Lakehouse CDP Means Less Pain for Data Teams & Better Results for Marketers

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What Advertisers Can Do After Oracle’s DMP Is Gone

A splitscreen image with marketers planning strategy on the left side and a shopper engaging with a tablet on the right side. The line splitting the image is a purple AI sparkle (actually Amperity's version, the lightning sparkle or "larkle"), indicating that AI is the mediating layer between brands and customers. 

Brands Will Need to Adapt in the Era of AI Gatekeepers

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What (really) is Zero Copy?

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The Future of Retail Media Networks is Automated and Transparent

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Another Market Shift Toward the Lakehouse CDP

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Amplify 2024 Recap: AI, Paid Media, and the Lakehouse CDP

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The Third Era of the CDP is Here

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The Lakehouse CDP: Data Quality and Governance Without the Silos

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Why Open Sharing in the Lakehouse is the Future of Customer Data

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3 Headaches of Advertising Through Onboarders (And How to Fix Them)

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Pay Equity, Inclusivity, and Belonging: Amperity's Comprehensive Approach

Practical Steps to Getting Started with Gen AI for Marketing

AmpAI: Four Ways AI Unlocks Value

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Why Your AI for Marketing Won't Work

Warning signs: Third-party cookie deprecation is already hurting your marketing

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Generative AI and Personalization won’t work without a Customer Data Operations strategy

Making Gen AI Work for Marketing Starts with Another Kind of AI

Unified customer data + tech ecosystem = everything works better

The One Thing You Need for All Your Tech Tools (Including AI) to Actually Work

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Three Ways a CDP Boosts Your Loyalty Program

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Not Planning for Black Friday and 2024 Yet? (Yikes.)

Amperity & Snowflake: A Partnership for Enhanced Customer Experiences

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Most CDPs Are Not Actually Platforms for Customer Data

The Mutual Benefits of AI and Customer Data Platforms

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Identity resolution: Know who’s who before you say yoo-hoo

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Navigating the deprecation of third-party cookies: The future is already here

Pioneering Privacy-Conscious Advertising with Unified ID 2.0

Unlocking First-Party Data

You Can't Maximize ROAS in the Dark

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Five reasons you should break up with your third-party data vendor

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Understanding and Improving Average Order Value (AOV)

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Key Use Cases for a Customer Data Platform

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CDP vs. CRM, What's the Difference?

Turning Customer Data Into Value with Strategic Marketing Use Cases

Amplify 2023 Recap: Together We’re Electric

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Understanding Customer Segmentation: A Key to Enhanced Marketing Strategy

Lookalike Audiences: Basics & Benefits

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The Four Big Drags on Marketing Productivity and How to Escape Them

Get Customer Clarity (and Boost Business) with a Unified View

Everything You Wanted to Know About Customer Lifetime Value (CLV) and Lifetime Value (LTV)

Third-Party Collapse and the DMP Downfall

Celebrating women in leadership: Amy Pelly, CFO at Amperity

Amperity Female Leadership Series: Amy Pelly

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The Four Horsemen of Data Deprecation and the New Era of Advertising

How to Choose the Right CDP for Data Confidence and Business Growth

Celebrating women in leadership: Yuqing Fan, Head of Corp Dev & Strategic Finance at Amperity

Amperity Female Leadership Series: Yuqing Fan

Celebrating women in leadership: Seema Kumar, CPO at Amperity

Amperity Female Leadership Series: Seema Kumar

Celebrating women in leadership: Megan McDonagh, CMO at Amperity

Amperity Female Leadership Series: Megan McDonagh 

Use Customer Data to Jumpstart Holiday Retail Success

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Understanding the Role of Customer Data Platforms in Marketing

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What is a Customer Data Platform (CDP)?

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Amperity’s 2022 Product Year in Review

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Four Key Articles to Help Evolve Your Customer Data Strategy

Customer Spotlight: Twinkle and Holly from a global distribution enterprise

Amperity's 2022 Holiday Gift Guide

Developments in Data Management at AWS re:Invent

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Give Holiday Shoppers What They Want with First-Party Data

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How Data Sandboxes Change the Game

Five Things to Know to Upgrade Your Dining Loyalty Program

Tablestakes for Taming Messy Data

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How Data Paves the Way for Customer-Centricity

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New Solutions in the Customer Data Space Are "Batteries Not Included"

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Data Solutions: Repurposed vs. Purpose-built

The Economics of Messy Data; Business Impact

Why Your Business Needs to Activate First-Party Data for Paid Channels

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How Grocers Can Build Stronger Customer Relationships With a Unified View

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Your Most Valuable Customers Are More Important Than Ever. But Who Exactly Are They?

SessionM Partners with Amperity to Extend Data-Driven Brand Loyalty Capabilities

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Get Retention Marketing Right with a Unified Customer View

Don't Let Customer Experience Be a Downer 

Amplifiers Spotlight: Alyssa Scanish, Chico's.

Customer Spotlight: Alyssa Scanish at Chico's

3 Ways Predictive CLV Models Can Enhance Your Marketing

The Spirit of “Play for Each Other”

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Four Ways to Quantify Customer-Centric Success

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Customer Data Challenges: Old Problem, Big Opportunity

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Boosting Brand Experience with Customer Data

Forrester Wave Customer Analytics Technologies Report

Enhancing Traveler Journeys with Customer Data

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Expanding Our Presence in Europe & Asia Pacific

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Decoding Identity Resolution, Part Nine: Conclusions

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Decoding Identity Resolution, Part Eight: The Amperity Perspective

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Decoding Identity Resolution, Part Seven: Demystifying Sales Narratives

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Decoding Identity Resolution, Part Six: Digital ID Resolution

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Decoding Identity Resolution, Part Five: The Green Checkmark Effect

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Introducing Amperity’s Customer Data Cloud