Introducing Amperity’s Customer Data Cloud

Banks must embrace digital transformation and set their strategy by analyzing and using the mass of data at their fingertips.

Brian Knollenberg is using Amperity at BECU to drive loyalty and personalization.

François Ascani is using Amperity at First Hawaiian Bank to quantify the halo effect of marketing campaigns.

Banks are turning to CDPs to unify disparate data sets to better understand customers or create personalized experiences that engender loyalty.

See what Daniel Tabor, a data engineer at BECU has to say about using Amperity's Customer Data Platform

Naveen Jain, founder of CULytics, shared how financial organizations can build a roadmap to digital transformation that keeps members first.