The customer context, decisioning and intelligence platform that powers real-time customer experience.
The AI Agent for Customer Data
1Understand
Connect all customer touchpoints.
Organize touchpoints from events, transactions, and attributes.
2Decide
Predictive intelligence, AI recommendations, and MCP connectivity.
3Act
AI-assisted audiences and journeys.
4Measure
Make marketing performance visible and better.
Customer interaction infrastructure built to work inside your existing stack like Databricks and Snowflake.
Security, governance, compliance, and dedicated support.
Trusted customer context for your AI tools.
Connect to the tools your teams use.
Featured Integrations
Context, intelligence, activation to know every customer and act on every moment.
Build trusted customer context for faster insights and self-service analytics.
Resolve complex customer identity across your stack with governed access, flexible deployment, and less engineering effort.
Case studies, downloadable guides, videos, and more.
The Essential CDP RFP (Request for Proposal) Guide
Discover how our ecosystem of partners helps brands increase growth and maximize the value of customer data.
Head of Analytics, Amperity
Blog
Dec 7
The holidays bring a bounty of new buyers — now if you could just get them to buy again.
Mar 25
Explore practical ideas for consumer brands navigating COVID-19, from leading with empathy and prioritizing retention to managing discounts, paid media, and first-party customer relationships.
Mar 11
Many brands have one surprising and unfortunate thing in common: they think they know their best customers, but they don’t.
Jan 2
Many have billed the CDP as the marketer’s new secret weapon, but in our experience, it’s often the analyst that benefits the most.
