Real-time experiences start with knowing exactly who your customer is.

Q: What is identity Resolution?

Identity Resolution is the process of connecting scattered customer records, purchases, loyalty activity, and website visits into accurate customer profiles. Amperity builds this from your first-party data using rules and AI together, so every team works from the same customer view instead of piecing together partial ones.

Q: How is Amperity's Identity Resolution different from a match rate or vendor-owned identity graph?

Many providers report a match rate against a graph you don't own, often built partly on third-party data you can't audit. Amperity resolves identity from your own loyalty IDs, purchase records, and accounts, so the connections are an asset you own and control, with full visibility into why any two records were matched.

Q: Does Identity Resolution require moving our data out of our environment?

No. Identity Resolution fits into your existing lakehouse rather than forcing a copy of your customer data into a separate vendor layer. Resolved profiles stay usable wherever your teams work today, without standing up a second system to hold identity.

Q: How does the identity graph handle new or changing customer data?

The graph adapts as your data changes rather than freezing at a point in time. It surfaces new connections as they appear and separates profiles when new data shows two people were mixed together, so the profile your team acts on reflects what your data knows now.

Amperity builds a complete, accurate view of every customer from your own data, so every team and every AI model acts on the same context.

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Better identity, better outcomes everywhere.

Customer context you own

Reach more customers and own the relationship. Your identity is built from your first-party data, not rented from a third-party broker graph.

Purpose-built identity

Marketing reach, analytics consistency, and operations precision. Amperity builds purpose-built customer graphs on the same data, each tuned to a team's specific job.

Adaptive by design

Consistent day to day. Transparent and auditable. See what changed when your data reveals a new connection.

Power every experience

Personalize with confidence, improve measurement, and enable AI with trusted customer identity.

Why the world's most recognized brands choose Amperity for Identity Resolution.

Diagram showing deterministic matching, transitive matching, and probabilistic scoring for a user "Kim Kllog"

Less manual work. More accurate profiles.

Maintaining hand-coded rules for every possible match scenario doesn't scale. Amperity uses explicit rules where the match is certain and AI scoring where it isn't, so your team spends less time maintaining logic and more time acting on profiles they can trust.

Adjust Match Certainty for user named "Abe Johnson", on a slider from "High" to "Excellent" to "Exact"

Identity that scales across teams without breaking governance.

Most identity graphs trade flexibility for control. Amperity builds independent, purpose-built graphs on a single governed foundation, so each team gets the profile accuracy their work demands without creating data silos, duplicating governance risk, or rebuilding from scratch every time needs change.

First-party identity that updates as your customers do.

Third-party graphs refresh on someone else's schedule. Amperity builds identity from your own first-party data and updates it in real time as new signals come in, so your profiles reflect what's true right now, not what was true at the last batch sync. Where third-party data adds useful signal, you can bring it in, but your data drives the foundation.

Identity that learns. Experiences that improve.

Static graphs degrade as customers change. Amperity continuously adapts, surfacing new connections and correcting profiles as new data arrives. The result is more accurate personalization, better-trained AI models, and analytics that reflect what your customers actually look like right now.

A constant cycle of secure data sharing and flexible storage & compute between Amperity and your lakehouse/storage.

Your data stays put. Your identity graph gets better.

Other platforms need your data in their environment before they can do anything with it. Amperity runs zero-copy on your existing Databricks or lakehouse compute, so identity resolution improves your customer profiles without moving a single record out of the environment you already govern and trust.