Video

Amplify: How to Make Your CDP Investment Successful

Achieving widespread adoption of a CDP requires a combination of people, process, and technology. Hear how Shiseido managed successful change management across their organization and other implementation best practices.

Speakers

Valerie Geaney

Valerie Geaney

Executive Director, Customer Relationship Management Shiseido

Sara Skov

Sara Skov

Lead, Services Offerings & Customer Experience, Amperity